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Watermelon Grape Yakult By Mumu Yakult

Cool down with a colorful lineup of refreshing Yakult drinks — from juicy Mango and Lychee to tangy Passion Fruit and zesty Lime. Every sip is a burst of probiotic goodness blended with fruity flair!

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Manga By Hot Girls Read Manga

Bringing the vibrant spirit of Japanese pop culture to life, Manga invites you to experience creativity, color, and a whole lot of character — straight to the festival.

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Bacon Skewers BY Bacon On A Stick

Serving up bold flavors with flame-grilled Bacon Skewers and juicy, bone-in Tomahawk Pork Chops — a meat lover’s dream, packed with smoky, savory perfection in every bite.

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Gyu Don By BBF

Savor iconic Japanese comfort food with every bite! From the hearty Gyu Don (beef bowl) to the crispy, flavor-packed Katsu Sandwich, and the simple yet satisfying Onigiri (rice balls), this vendor brings beloved Japanese staples straight to your hands. A perfect trio for every craving! 🍱🥢

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Chicken Yakutori By Xu San duo

🔥 Taste the true essence of Japanese street food! Savor perfectly grilled Yakitori — skewers of tender Beef, juicy Chicken, and flavorful Lamb, all glazed with rich tare sauce and flame-kissed to perfection. Don’t miss the smoky, mouthwatering Grilled Squid!

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Shrimp Spring Roll BY Savory & Sweet Paradise

Discover a world of crispy, cheesy, and savory delights! 🦀✨ Indulge in golden Crab Rangoons, fresh Shrimp Spring Rolls, and Latin-inspired Tequeños filled with melty cheese. Don’t miss our crowd-favorite Cheesy Sausages, and take a bite into the fluffy and flavorful Japanese Kare Pan — a curry-filled bread that melts in your mouth. A perfect fusion of global flavors, all in one place!

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Matcha Milk Tea By Kungfu Dessert

Start your sweet adventure with refreshing Matcha Milk Tea, creamy soft serve ice cream in matcha, strawberry, taro, and coconut milk, and fluffy cotton candy in strawberry, blueberry, and classic flavors. Treat yourself to vibrant fruit desserts like candied haws (tanghulu), chocolate-covered fruits, coconut milk fruit, and milk tea fruit — a delightful mix of Japanese tradition and festival fun!

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Sauce Meat Bao By HeavenBao

Experience the perfect balance of flavors and textures with our hand-made Sauce Meat Bao, crispy Pan-Fried Bao, refreshing Cold Noodles, and smooth Bean Jelly—crafted with care, including delicious vegetarian options like Scallion Pancakes and Vegetable Bao!✨

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Candied Fruit By Chan Bai Mei Desserts

Candied fruit is fresh fruit that has been slowly cooked in sugar syrup, preserving its natural flavor while adding a delicious sweetness. With a glossy, chewy texture, it’s perfect as a snack, dessert topping, or ingredient in baked goods. Popular worldwide, it’s a timeless treat enjoyed for its vibrant taste and long-lasting freshness!

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Fruit Tanghulu by Kingdom of Tanghulu

Tanghulu is typically consists of candied fruits, usually hawthorns, skewered on bamboo sticks. The fruits are coated in a hard, sugary shell made by boiling sugar until it caramelizes. This combination of sweet, crispy sugar and tart fruit makes Tanghulu a beloved treat.

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Matcha Croissant Cube by Softbite

Their signature fluffy soufflé-style pancakes, a beloved dessert hailing from Japan, are eager to make your acquaintance. At SoftBite, they are passionate about introducing these trendy Japanese delights to the hearts and taste buds of New Yorkers. You can enjoy the exclusive Matcha Croissant Cube only at JAPAN Fes!

📸: @feedyourgirlfriend

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Wai Wai Karaage BENTO by BentOn

This bento is a traditional Japanese bento box that contains a well-balanced combination. Colorful and lively, and the bento is packed in a typically Japanese bento box container.

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Gluten-free Japanese soufflé pancakes by Soofley NYC

The only freshly made gluten-free soufflé pancakes in NYC—crafted with care and perfected for that soft, jiggly, melt-in-your-mouth experience. Our menu also features a selection of delicious drinks, including the refreshing matcha latte, the floral sakura latte, the unique combination of matcha and sakura in the matcha sakura latte, and the rich and creamy Hokkaido milk tea.

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Gyutan skewers by J's Kitchen

Featured by Japanese NY local newspaper, juicy Gyutan the beef tongue skewers by the top 50th chef in Japan is coming.

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Okonomiyaki by Oconomi

Explore a savory paradise in the Japanese culture by trying out these delicious Japanese vegetable pancakes, Oconomiyaki by @oconomi_nyc Extra soft on the inside and topped with rich okonomiyaki sauce

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AUTHENTIC OSAKA TAKOYAKI BY KARLSBALLS

KARLSBALLS TAKOYAKI is the only foreign takoyaki business recognized by the Japan Konamon Association in Osaka, Japan. 

Karl and his team are fully dedicated to bringing real, authentic takoyaki to the west, buy using 

premium ingredients, craft homemade takoyaki sauce, executed on special copper molds not found anywhere in the United States.  Come experience authentic, real takoyaki at Japan Fes by visiting Karl and is staff!  Takoyaki is the most famous Japanese street food!!! Karl has been featured on NHK/BS1 news, Buzzfeed, The Cooking Channel, Vice Channel and many more media outlets!

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Juicy Kobe beef yakitori by Yakitori Tatsu

The best Japanese grilled food is… Yakitori! ️ Yakitori is Japanese meat skewers! Comes with juicy meat and vegetables like green onion!

PC: @newyork.foodguide

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